The pull factor is a calculation that identifies how much retail business is leaving your community in comparison to the population. A retail pull factor of 1 is neutral; there are as many people coming into the community to shop as are going elsewhere. A retail pull factor of less than 1 means there are more people leaving your community to shop than are coming in from the surrounding area. A retail pull factor greater than 1 means more people come to the community to shop than go elsewhere.
The City of Hays enjoys a 1.85 pull factor, one of the highest in the state. Our geographical location and access, coupled with national chain store locations and a unique downtown shopping experience, make Hays a retail destination for a large number of western Kansas shoppers.
The City of Hays has enjoyed significant growth in retail sales over the last few years. Again, a combination of location and variety makes Hays a destination for many shoppers.
Retail Sale Revenue 2008 to 2011
Adjusted retails sale growth for this time period was 26%.